WHAT WE DO
We’re a creative film and video production agency based in Kuala Lumpur, Malaysia.
Our team of filmmakers, writers, and content strategists works across the full production pipeline — from concept development to filming, post-production, and distribution.
We produce a range of formats, from TVCs and branded shorts to documentary-style storytelling. No matter the format, our focus is always the same:Â Make it clear. Make it beautiful. Make it work.
We collaborate with brands, agencies, and organizations to create content that’s not just watched — but remembered.
OUR MISSION & VISSION
Missions
We firmly believe that visuals serve a greater purpose than just recording; they are powerful tools for communication and connection. Ultimately, our goal is to produce content with genuine impact—content that ignites emotions, evokes resonance, and inspires action.
Vission
Looking ahead, we aspire to be the most trusted partner for brands, collaboratively leveraging visuals to drive value. We envision a future where we grow alongside our partners, collectively influencing the world through compelling visual narratives.
ASPECT FOUNDER
Dickson Hung
With many years of sales and marketing experience, he possesses a deep understanding of business logic, audience psychology, and communication trends. For years, he has delved into frontline sales and marketing, establishing his unique perspective on the relationship between content and marketing.
After founding Aspect, Dickson integrated his keen insights into market trends and client needs into every aspect of content production. He consistently believes that: “Good content is not self-indulgence, but must generate real impact.” Therefore, in project management and client communication, he particularly emphasizes the communication value and commercial return of content after its implementation.
Within the team, he is not only the direction setter but also the pace controller. He advocates “creativity must serve its purpose,” emphasizing efficiency and execution, leading Aspect Production step by step towards systematization and professionalization, and expanding opportunities for more cross-disciplinary collaborations.
Today, Dickson also leads the company’s overall operations and client strategy, continuously promoting the realization of visual value in business communication, and striving to make Aspect the most trustworthy partner for clients.
John Hooi
John is a creator with an extreme pursuit of visuals, and also the core visual soul of Aspect Production. He has accumulated many years of shooting and directing experience, excelling at using visual language to construct narrative atmospheres and transforming complex information into emotional and warm visual content.
He believes: “The power of an image lies not in what it presents, but in what it makes people feel.” This belief permeates his creative process in every work. He has rigorous and meticulous requirements for composition, lighting control, and editing rhythm, insisting on perfection even for a few seconds of footage.
John is skilled at capturing emotional tension in visuals, and whether it’s brand commercials, short documentaries, or commercial promotions, he can integrate artistic sense with commercial objectives, making the content both aesthetically pleasing and communicative. At Aspect, he personally oversees visual style and shooting execution, and leads the team in continuously exploring more expressive visual language.
